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Book Title: Carrots and Sticks: Unlock the Power of Incentives to Get Things Done|
The author of the book: Ian Ayres
Date of issue: September 21st 2010
ISBN 13: 9780553807639
Format files: PDF
The size of the: 640 KB
Read full description of the books Carrots and Sticks: Unlock the Power of Incentives to Get Things Done:Have you ever read a research paper in which the researcher already has a preordained conclusion and makes all supporting information fit that conclusion no matter how tenuous the actual connection? That is exactly what this book felt like. I generally enjoy random collections of unusual research studies (Freakonomics, Blink, Mindless Eating) but this one just didn't hold together for me. The author is trying to pull together research to support the idea that this website can help people change their habits through the use of incentive contracts. The research that supposedly supports his work is very random and tenuously connected at best. The writing is not at all witty or even very interesting and I just couldn't follow his connections at times. It isn't completely awful, but it isn't good enough to finish.
Read information about the authorIan Ayres is the William K. Townsend Professor at Yale Law School and the Yale School of Management, and is editor of the Journal of Law, Economics and Organization. In addition to his best-selling SuperCrunchers, Ayres has written for the New York Times, the Wall Street Journal, Financial Times, International Herald Tribune, and The New Republic. He lives in New Haven, Connecticut.Barry Nalebuff is Professor of Economics and Management at the Yale School of Management. His books include The Art of Strategy (an update of the best-selling Thinking Strategically) and Co-opetition. He is the author of fifty scholarly articles and has been an associate editor of five academic journals. He lives in New Haven, Connecticut.
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