The pros and cons of the exchange rate

The exchange rate is the exchange rate at which currencies are traded. There are two types of exchange rates.

• Floating exchange rate

• Fixed exchange rate

A floating exchange rate is the market price of a currency, which is determined by the free market forces of supply and demand, without the intervention of the government or the central bank. A floating exchange system consists of an independent floating system և a managed floating system. Earlier, where exchange was strictly determined by the free movement of supply and demand. Under certain conditions, it can be managed by the Central Bank to reduce daily fluctuations; it is called a managed floating system. The exchange rate will depreciate if demand for the currency decreases or if supply increases, և will be appreciated if demand increases or supply decreases.
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For a fixed system, the government shows that it does not want the country’s currency to float freely, they indicate the level at which the exchange rate will remain. The government is taking the necessary measures to maintain the exchange rate and to avoid fluctuations. There are two methods by which the price can be applied to the price of a fixed currency.
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A fixed rate reduction under the umbrella of a fixed system is called a revaluation. Meanwhile, an increase in the exchange rate is called devaluation. The devaluation of the fixed interest rate will lead to an increase in the current account balance, making the country’s exports less expensive for foreigners, as well as hampering imports by raising the prices of imported goods for domestic consumers. This leads to an increase in the trade surplus or a decrease in the trade deficit. The opposite happens during reassessment.
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The floating system has the following pros and cons

There is an automatic correction in the floating system, as the country simply allows you to move freely towards the balance of supply and demand.
southwest airline
• There is isolation from external economic events, as the country’s currency is not linked to a possible high level of global inflation, as it is in a fixed system.
• The free movement of supply and demand protects the domestic economy from global economic fluctuations

• Companies can not predict future interest rates, և it increases uncertainty

• It leaves the international competitiveness of a country’s goods to the market, which is often affected by speculative cash flows.

The fixed system has the following pros and cons

There is a guarantee in the fixed system. This makes international trade and investment less risky.
continental airlines flights
There is little or no speculation about the fixed system.

The fixed system contradicts the purpose of having free markets; it can not adapt quickly to shocks like the floating system.


Forex Robot – Build your own automated trading system for three-digit profit.

There are two basic criteria for which you need to program the rules: ՝ Market entry և Exit or exit. You can use a huge number of pointers to time your trading, but in an automated trading system you need to use as few as possible և here I am going to show you how to build a system of 1 rules based solely on trading instability.
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A very simple system would be one based on standard price deviation (volatility). The Bollinger Band, for example, shows the middle band և the two outer lines deviate from the norm or the standard as the instability increases as the bands widen from the middle. You can easily build a simple system of instability with your own settings, so here’s what you do.
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To get started, you need to determine the moving average of the midline. This is where prices will find support in the bull market, resistance in the bear market. The buy signal will be generated () maintained) in the bull market, when it reaches the average, the outer lower zone will provide the stop level.
priceline flights
All you have to do is test the parameters of different moving averages և standard deviations for the outer belts, but it is easy to do with today’s software. Then you need to determine the spread of the currency, trade it, test it over time to see how successful it is, as it has only one rule, it will show a realistic feedback test.
The logic of the above system is easy to understand, and below you will find how to generate a buy signal, stop in the bull market.

In the case of a strong bullish trend, prices may deviate from the average price, but they usually find support against the average. If volatility pushes prices from the middle to the bottom of the outer zone, supply և demand situation is likely to change from growth to decline և may stagnate.
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You need to do a little research և you can add extra filters if you want, but the volatility-based system will work if sold on the spread of unrelated contracts (they rarely work on a single contract).
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I’ve seen people make huge profits with simple automation systems, so can you. Of course, you need to spend some time on research and testing, as in any long-term trading system, but if you do a little work, you can easily build your own Forex automated trading system in less than 30 minutes a day.
all inclusive


If you’ve thought you missed the internet profit revolution, try CryptoCurrency

When most people think of cryptocurrency, they can also think of cryptocurrency. It seems that very few people know what it is, and for some reason everyone seems to be talking about it. We hope this report covers all aspects of cryptocurrency, so when you finish reading it, you will have a pretty good idea of ​​what it is and what it’s all about.
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You may or may not find the cryptocurrency right for you, but at least you will be able to speak with some confidence, knowledge that others will not have.

There are many people who have already reached the status of millionaires dealing with cryptocurrency. Obviously, there is a lot of money in this brand new industry.

Cryptocurrency is an electronic currency, short and simple. However, what is not so short և is clear how it becomes value.

Cryptocurrency is a digitized, virtual, decentralized currency that is produced using cryptography, which, according to the Merriam Webster Dictionary, is “computer-encoded and decoded information.” Cryptography is the foundation that makes debit cards, computer banking, and e-commerce systems possible.

Cryptocurrency is not provided by banks. it is provided not by the government, but by a very complex arrangement of algorithms. Cryptocurrency is electricity that is encoded in complex strings of algorithms. Their complexity and protection from hackers add value. Creating a cryptocurrency is just too difficult to reproduce.

Cryptocurrency is the exact opposite of what is called fiat money. Fiat money is a currency that derives its value from government decisions or laws. The dollar, the yen and the euro are all examples. Any currency that is defined as a legal payment is fiat money.

Unlike fiat money, another part of the value of cryptocurrency is that, like commodities like silver and gold, there is only a limited amount of it. Of these extremely sophisticated algorithms, only 21,000,000 have been produced. No more, no less. It can not be changed by printing more, as the government prints more money to fill the system without support. Or by a bank that is changing the digital register, something that the Federal Reserve will instruct banks to do to adjust to inflation.

Cryptocurrency is a way to buy, sell and invest, which completely avoids both state control and banking systems, which track the movement of your money. In a world economy that is destabilized, this system can become a stable force.

Cryptocurrency also gives you a lot of anonymity. Unfortunately, this can lead to misuse by the criminal element of using cryptocurrency for its own purposes, just as ordinary money can be misused. However, it can also keep the government from delaying your every purchase and invading your privacy.

Cryptocurrency comes in quite a few forms. Bitcoin was the first, the standard by which all other cryptocurrencies are formed. All are produced from a sophisticated coding tool with meticulous alpha-calculations. Some other cryptocurrencies are Litecoin, Namecoin, Peercoin, Dogecoin և Worldcoin, to name a few. These are called altcoins as a general name. The prices of each are regulated by the supply of a specific cryptocurrency ով the market demand for that currency.

The existence of cryptocurrency is quite fascinating. Unlike gold, which must be mined from the ground, cryptocurrency is simply access to a virtual register stored on computers around the world. These records must be “extracted” by mathematical algorithms. Individual users, or more likely a group of users, perform a computational analysis to find a specific set of data called blocks. The miners find data that provides an accurate example of an encryption algorithm. At that moment it is applied to the series և they found a block. Once the equivalent data set on the block matches the algorithm, the data block is not decrypted. The miner receives a certain amount of cryptocurrency rewards. Over time, the amount of rewards decreases as the cryptocurrency becomes smaller. Add to that the complexity of new blockchain search algorithms. It becomes more difficult to find the appropriate series. These two scenarios combine to reduce the speed of cryptocurrency creation. This mimics the difficulty and scarcity of extracting a gold-like product.

Anyone can be a miner now. The founders of Bitcoin made the mining tool open source, so it is free for everyone. However, the computers they use work 24 hours a day, seven days a week. The algorithms are very complicated, the processor runs completely tilted. Many users have specialized computers designed specifically for cryptocurrency mining. Both the user and the specialized computer are called miners.

Miners (people) also keep records of transactions, act as auditors so that the coin is not duplicated in any way. This prevents the system from cracking or not working. They are paid for this work by receiving a new cryptocurrency every week as they maintain their work. They store their cryptocurrency in specialized files on their computers or other personal devices. These files are called wallets.

Let’s summarize by going through some definitions we have learned.

• Cryptocurrency – electronic currency; It is also called digital currency.

• Fiat str. any legal payment; with the support of the government, which is used in the banking system.

• Bitcoin – the original և gold standard of cryptocurrency.

• Altcoin. other cryptocurrencies that come from the same processes as bitcoin, but with slight variations in their encryption.

• Miners. an individual or group of individuals who use their own resources (computers, electricity, space) to extract digital coins.

o It is also a specialized computer created to find new coins through a series of special algorithms.

• Wallet. small file on your computer where you store your digital money.

The concept of the cryptocurrency system is brief.

• Electronic str.

• By mining individuals who use their own resources to find coins.

• Stable, finite currency system. For example, only 21,000,000 bitcoins are produced for all time.

• Does not require any government or bank to operate it.

• The price is determined by the number of coins found and used, which is combined with the public demand to own them.

• There are several cryptocurrencies, the first of which is bitcoin.

• It can bring great wealth, but like any investment, it has risks.

Most people find the idea of ​​a cryptocurrency attractive. It’s a new field that for many of them could be the next gold mine. If you think cryptocurrency is something you would like to know more about, then you have found the right report. However, I have barely touched on the surface of this report. Cryptocurrency is much, much more than what I’ve been through here.


Product Differentiation Types: Horizontal vs. Vertical

Economic theory tells us that companies that sell the same product to the market will eventually find themselves in “perfect competition” – each with zero profit. Fortunately, this particular theory (like most others) offers us a starting point so that we can better understand reality.

Using our example of two ice cream vendors on the beach, adhering to economic theory, the vendors would be physically located next to each other in the middle of the beach, they would sell the same ice cream for the same price. No one dares to try to sell their product at a higher price than their competitor, the “gentlemen’s agreement” will be short on keeping both prices high but equal. The temptation to gain more market share reigns, “of course, one of the sellers starts the race down,” lowering its price slightly. We know how it ends.

The reality, of course, is that companies make a profit, and that’s one of the ways to achieve that Product version:.

Assumptions, which are set as part of the theoretical scenario, give way, և the market opens. For example, sellers would not sell the same ice cream because different consumers have different tastes. There is also imperfect market transparency, which means that some consumers will only know the prices of one of the sellers. Other assumptions are also made, և each plays its part in the market response.
algorand price
Product differentiation is beneficial if consumer preferences are heterogeneous. Factors such as specifications (cell phones), durability (shoes), resale value (real estate), taste / image (cars), location (gas stations or ice cream vendors) և time (flights) help consumers decide which is: the choice is the best for them. Ultimately, customers determine the value of YOUR product. Not sometimes. All the time.

The product can be distinguished in two lines.

  • Horizontal version – Given the equal prices, some consumers would choose product “A” and others would choose product “B”.
  • Vertical version – At equal prices, EVERY consumer will choose product “A” instead of product “B”.

Going back to the beach (who does not like how it sounds), we can find an ice cream vendor who leaves in the middle. This allows it to increase its price as it is more suitable for people on one end. Seeing this, the second ice cream vendor follows the example, a little away from the middle, only in the opposite direction. This example of “horizontal differentiation” allows him to increase his prices. Every seller who now sells his product at a higher price than before, earns more profit. Supporting Factors That Positively Affect Price և Profit In this example of horizontal differentiation.

  • distance of sellers from each other
  • the magnitude of the consumer inconvenience due to the passage of a certain distance
  • Number of consumers on the beach

Using the vertical differentiation element, let’s assume that one vendor sells premium ice cream and another sells low quality ice cream. If the prices were the same, all consumers would choose a seller with a premium brand. Knowing this, the seller of low-quality ice cream lowers his price. Assuming his costs are also lower, he can still make a profit, even at lower prices. The first seller can increase its prices, considering that its target market will pay more for a high-quality product. And so it goes, the lower end can further reduce the quality of their products (և costs), and the higher end can grow as much as their customer base will allow. The contributing factors that positively affect prices և profit in this Vertical Differentiation example are as follows:

  • the difference in product quality
  • the degree of heterogeneity in terms of consumers’ willingness to pay

The bottom line,: we see it all the time, is that companies that offer lower quality products can make big profits, just like companies that offer higher quality products.

Healthy exercise is for manufacturers to understand whether they can be more profitable through horizontal product differentiation or vertical product differentiation. There is a lot of real potential for even greater profit.
If you would like to discuss in more detail how this approach will benefit YOUR Company, please contact Brand performance: today!

Forex Trading Coaches Review


The forex-trading coaches cut the pursuit. He does not waste time. they give you facts, figures, and steps to follow. Honesty արժեք value for money is written on their home page.

Wade Scott և Steve Cook are co-founders and analysts of foreign exchange coaches. They have been programmers, traders and coaches since 2004. They developed the MACD 3 day / swing trading system using all their trading skills acquired in all possible market conditions. This system has long been proven to be highly reliable.

What is offered?

The MACD 3 Forex trading strategy is accurate, low weight. Properly covered, it will withstand a great deal of adverse conditions. You will learn how to find out where the price action is in the bigger picture, where the price came from, where it is now, and where the next one is likely to go. You will learn how to find the direction of your trend. Then you will find the best places to shop. You will know the exact time of entry, you will know how to develop a risk management plan, a business management plan.

The system finds settings in four-hour, daily և weekly charts ումները records in five-minute, fifteen-minute և one-hour charts. In addition, MACD 3 Traders meet in the Chat Room throughout the Asian և London markets to learn the detailed instructions in the program to find trading settings together.


The following suggestions are on the table:

$ 645.00 Semi-automatic update 6 Month Membership

Estimated $ 1145.00 (6 months 5 = $ 107.50 for monthly price)

Automatically updated every 180 days from the date of subscription. Cancel at any time before the expiration date. You can choose another membership level at any time before the expiration date.

$ 345.00 Quarterly automatic update 6 Month Membership

Estimated $ 687.00 (3 months 2 1/2 = $ 115.00 for monthly price)

Automatically updated every 90 days from the date of subscription. Cancel at any time before the expiration date. You can choose another membership level at any time before the expiration date.

$ 129.00 Automatic update Monthly membership

Cost: $ 197.00 (to save money, choose Quarterly or: Semi-annual membership top)

Automatically updated every 30 days from the date of subscription. Cancel at any time before the expiration date. You can choose another membership level at any time before the expiration date.

These services of Forex trainers are highly recommended.

How To Trade Forex և Make Money

The Forex market is a lucrative source for many Forex traders. In addition, learning how to trade Forex can be an exciting and rewarding endeavor for many in the forex trading potential. To imagine that the global Forex market sells for about $ 4 trillion a day. It’s an easy և simple process to learn how to run a business and then make a profit or money from the enterprise. And as the famous cliché says, “you have to make money to make money.” Forex trading is mainly currency trading. So to get started, you need to invest some capital in your business. Forex trading is a speculative activity through which you, as a trader, assume that the value of the money (currency) you buy will increase relative to the base currency.

Before entering the Forex trading, you should get acquainted with the basic conditions of Forex. The base currency is the currency you are selling, while the quote currency is the currency you are buying. For example, in a currency quotation or EUR / USD list, EUR is the base currency and the dollar is the quoted currency. Then there is the bid price, which represents the optimal selling price for your currency. This is the price at which Forex brokers are willing to buy the base currency for the quoted currency. The query price, on the other hand, is the optimal price at which you are ready to buy currency. Or, it is the best price at which the broker is willing to sell the base currency for the quoted currency.

The base currency is considered to be 1 unit in currency quotes. An investor can make money by trading a currency either by increasing the value of the quoted currency or by decreasing the value of the base currency. For example, if the EUR / USD quotes rise from $ 1.1451 to the $ 100,000 lot of 1.461, the investor will earn $ 100,000 (1.1460-1.1450) $.

Following these basics, the trader will open an online Forex broker account. There are many brokerage firms in the field to choose from. It is recommended to use an internship account before the live broadcast. Almost all Forex accounts have a practice or demo account. A demo account will help you to know the various aspects of Forex trading. Next, as the Forex trader bets on currencies, study the market first. Analyze, for example, the political environment of currencies. Also, start small.

Strategic Planning – Strategic և Tactical Planning

Strategic planning is a business process that many companies use to identify potential success factors that determine their future growth and profit path. Lewis Carroll presents a good example in the film “Alice in Wonderland”. said Alice. “It all depends on where you want to go,” said Cat. “I do not care where …,” said Alice. “So it doesn’t matter which way you go,” said the Cat.

Like most business processes, the key to success is effective implementation of the plan. Companies that do a good job of developing and implementing their strategies can create a competitive advantage that provides increased market share and a higher gross profit margin. Organizations that turn their program into a dust collector executive library will never reach their full growth և profit potential.

Much of the critique of strategic planning is directed at the planning process. They question the validity of a plan based on market “predictions”, a dubious assessment of competitors’ depth, breadth, and the company’s internal strengths and weaknesses. The fact that strategic plans can be overly optimistic is not the main issue. While criticism may be appropriate, it puts the focus on improvement on the wrong end of the process. it’s an implementation task that can be achieved to achieve positive results; և this is where most companies fail in strategic planning.

Rational strategic plans that are poorly implemented will yield limited positive results. On the other hand, highly optimistic strategic plans that are implemented effectively can yield results beyond everyone’s expectations. So, what is the guarantee of effective implementation? In a word, commitment!

Companies that are well versed in strategic planning gain commitment to the planning process յուրաքանչյուր each of the strategies under the program. They build commitment throughout the organization by working with people in all business functions to make a commitment before, during and after the development of their strategic plan.

The winners start to establish their commitment to the strategic plan early. Recommendations are encouraged by managers at all levels, key executives who will be involved in the planning sessions, and others who will share responsibility for implementing the outcome strategies. Together, they identify issues that will require changes in the business process and / or culture, and identify the limitations that must be overcome if implementation is to be successful.

During the planning sessions, the key managers of each functional area are encouraged to participate and contribute to the project. These leaders develop strategies based on organizational strengths, taking into account the resources needed to implement those strategies. They assure that the chief executive “masters” each strategy and is committed to its implementation schedule. Key managers think about resource planning, realizing that human resources are the key to achieving positive things in a complex, complex business environment, և they commit accordingly.

Following the development of their plan, those responsible for implementation develop their “tactical plans”. These action plans, when combined with self-managed work teams, are a key contribution to the successful implementation of strategic planning. Teams use their plan to manage, make decisions, and grow their business. They periodically review their “tactical plans” to monitor and report on progress, keeping the plan “alive” and reviewing strategies and tactics as needed.

After all, they are working on the planning process to ensure the successful implementation of their strategic plan. The planning team is constantly “improving” the planning process to ensure that revenue from all business functions is properly accounted for to ensure that the achievement and commitment to the final plan is at all levels of the organization.

So why are most operations management teams out of the strategic planning process? Why do so many line managers view strategic planning as a work in progress that brings little or no value to customers? Perhaps because they did not participate in its development, did not accept its validity, they were more committed to achieving its strategic goals. In short, they are not related to the process. To achieve the full growth of the company և to achieve profit potential գործ CEOs և business owners must ensure the active participation of management in their strategic planning process. Professional help is available from Business Basics, LLC, so why not call us?

How to Find Good Forex Expert Advisors

Forex Expert Advisors (Forex EAs or Robots) are software codes that are specially customized to read price flows from a Forex trader data provider through their trading platform using algorithms. They are designed to look for pre-programmed price patterns and make decisions on behalf of the seller that follow the rules programmed into their decision trees. These decisions thoroughly evaluate the trading opportunities for Forex traders and give them tips that they can use to get the most out of their trading. Many FX traders want to find a good Forex EA for themselves. Well, here are all the steps you need to take to find a good FX robot.

Step 1. Decide what you need

The first step in finding the right Forex Expert Advisor is deciding what you need. Advisers from different Forex experts can be programmed to make different decisions. They can work on many different algorithms, so one must first decide what one needs from Forex Expert Advisor before actually going to find a good Forex EA to make sure it offers everything one needs. is:

Step 2. Make a list of all the Forex EAs that can provide what you need

Once a person has decided what they need from a Forex Robot, the next step will be to find each existing Forex expert advisor who offers what he or she needs և to create a list. One has to make sure that they involve every Forex robot that offers everything they need for the process of proving stupidity.

Step 3. Check all the Forex EAs on your list և start deleting

The next step a person should take to find a good Forex EA is to check all the EAs on their list և start eliminating those EAs that are either low level or do not offer everything they require : Only through the process of elimination will it be easier for a person to choose the Forex Expert Advisor from the many existing Forex EAs. This process will lead to several choices.

Step 4. Choose the Forex EA that offers you the most

When a person has only a few robots left, which one is the best for him? All one has to do now is get one of these EAs. How can a person perform such a feat? Well, one has to carefully study all the Forex expert advisors he has stayed with, decide what each of them has to offer, and then choose the Forex EA that has the most offers. Whatever one chooses to take this step will undoubtedly be a good Forex expert advisor for them.

Following the trend in Forex. Most traders do not do this, but you have to, it brings huge profits.

Following the trend is actually very easy to learn, it seems like they can keep up with the steps that take from a week to a year. Of course, if you follow the right trends, you can earn a lot of money, so let’s look at the advantages.

Any free market offers trends

Currency trends, like any other free market instrument, և they can all be sold the same way և you get growth և downtrends so you can make money in any business environment.

Trade The reality of price movements

The post-decision-making trend does not include forecasting, “gut” feelings or “thigh shots”, nor does it involve studying the financial press. The tendency to follow the simple requires that you follow a simple set of rules that are objective, allow you to see price fluctuations, and reverse trends.

It brings huge profits

The following trend has complex absolute incomes. It is not shot for “small”. or average profit և In turbulent times in financial markets it can bring you huge profits.

Use mass human psychology

The price of currency is the subjective expectations of traders, which are reflected objectively. People’s reaction to markets is always the same. most of them are behind each other and in the end they lose. People like to be socially relevant, even if the group is wrong. When traders chase after each other, they fall into the hysteria of the crowd, which means losses. Following the trend always makes money, as most traders simply can not think for themselves.

You do not need to win a lot of traders to make a huge profit

Trend follow sets out rules for controlling your account losses և when making quick transactions to maintain capital in your account. The profit-loss ratio is not important for backward trends. If you keep the trend for weeks or months, it will cover very small losses. You can have more losses than gains when you follow trends, but sometimes your profit can be 10-20 times greater than your losers, so you can understand why you should not have a high win-loss ratio. for: big profit

Taking big steps means low cost of doing business

If you trade a lot every day, you will lose a lot in transaction costs due to the profit you are seeking, but not following the trends. With this long-term method of doing business, your cost-effectiveness is minimal and your overall profit increases.

If you want to make big money, the good news is that this method is easy to learn

To learn this trading method, you do not need any fancy systems or pointers that can be learned by anyone, just as you are confident that it has worked since the beginning of the market. So instead of trying to make money’s in the short term, follow the trends through price action ստաց make huge profits, as professional traders do.

Update your customer acquisition strategy through CRM software

The average cost of customer acquisition varies greatly depending on the industry, the type of cost calculation, whether you are calculating final conversions or qualified prospects. Reducing acquisition costs can save a lot of money on your marketing and sales budget, especially when optimizing your strategy. Due to this fact, CRM (Customer Relationship Management) software provides the organization with simplified acquisition processes, building stronger relationships և improved productivity.

Adhering to this fact, there are many large-scale ways to use CRM to improve an organization’s customer acquisition strategy.

Defined target audience

Sometimes you can end up choosing the right audience for your product. The CRM system helps you to accurately analyze և estimate the total amount of data collected by sales staff. Demographic trends help you better define your audience, along with real data instead of forecasts. It will help you adapt all of your organization’s marketing and sales approaches to better connect with your new audience.

Actively respond to pre-sale inquiries

Active customer engagement helps customers get the feeling that they are of great value to your company. CRM software solutions help sales professionals find the most likely ways your customers can use your product or service. What’s more, it will let you know in advance about the various benefits of delivering automated sales messages to customers at key purchasing decision points.

Customize sales messages

CRM software serves as the focal point for your sales staff to post and track relevant customer information. They greatly assist in tracking customer contact points across multiple channels, sales team contact, demographics, browsing behavior in the online store. Developing personalized sales messages using customer name, product և service-related content, as well as personalized preferences, can greatly help you improve conversions.

Customer acquisition Customer retention transformation

Acquisition is certainly an important part of an organization’s sales strategy. However, the CRM solution helps marketers keep customers in your store with recurring visits. It will help you gather customer data after the sale to identify buying behavior, offer customized product offers, identify areas of customer dissatisfaction from online reviews, and social media.

CRM solutions serve as a vital tool for the entire sales team to minimize customer acquisition costs և to help customers stay connected to the company’s ecosystem. Using it in the sales process, employees can gather valuable customer data for audience targeting, customized messages, and general storage.

Rough Questions to Answer Before Planning Your 2010 Strategic Marketing, Leadership

Strategic planning դժվար decision making is difficult, but when individuals, policies: bias are involved, it becomes even more difficult. It takes courage to deal with conventional thinking. Someone has to ask the awkward questions that people are thinking about … but never want to raise. Sometimes there is a strong temptation to keep quiet, do not challenge the process – just finish it.

Well, I’m going to ask the hard questions. As my grandmother used to say, “The only way to change is to do things differently.” If you want to drive a real, measurable, relevant change, be bold, go ahead, step up, ask. Each process must be challenged from time to time. Start kicking scared cows with such questions.

15 rough questions to answer

  1. Why do we do that? Do we have compelling reasons?
  2. If we were to start all over again, would we do that?
  3. Were it not for the company’s policies, competition or bias, how would this project or decision have changed?
  4. Who are the people who get pregnant, do the work, do the work, who are just behind?
  5. Why do we need people who just watch?
  6. What are the three great things we can do for our customers that will have the greatest positive impact on them: our business?
  7. Are our products and services really different? Do they offer real, measurable value?
  8. Whose solution are they using while waiting for our solution?
  9. Is it easy for us to do business? Is it easy to buy us?
  10. Is our unique value proposition really unique and valuable?
  11. What does our company do to steal our competitor business?
  12. Is our department developing strategies to grow the business or just to protect our budget?
  13. Does our marketing capture the business that we want, or just the business that wants us?
  14. Are the customers / customers we have today the ones we want և need in 3-5 years?
  15. How do we change our business model to get the customers we need?

Why ask?

No one is going to make a bad decision. In fact, every bad decision starts as an attempt to make a good decision for someone. Most of the problems arise because you do not have a clear idea of ​​what you want to achieve and how to do it. So the big corporate tap dance begins, the process goes on and on until all the best options disappear. Remember, the latest version is never the best solution.

Every change starts with a question and answer session. If you never ask tough questions, nothing positive will happen. So have the courage, the challenge, the challenge – to grow your business in 2010.