Will Crypto-based e-commerce destroy the dinosaur-style banking industry?

Banking as we know it, has existed since the first currencies were minted, perhaps even before, by this or that egg. Currencies, especially coins, have risen from taxation. In the early days of the ancient empires, the annual tax on a pig might have been reasonable, but as the empires expanded, this type of payment became less desirable.

However, since the situation with Covid, it seems that not only have we moved into a “non-cash” society (like those who want to run potentially “dirty money” in the store), “the level of” contactless “credit card transactions has now risen to £: 45, and now even small transactions, such as a daily or a bottle of milk, are paid for by card.

Did you know that more than 5,000 cryptocurrencies are already in use, of which Bitcoin ranks high on that list? Bitcoin, in particular, has had a very volatile trading history since it was first created in 2009. This digital cryptocurrency has had a huge impact during its relatively short life. Bitcoins were initially sold for almost nothing. The first real price increase occurred in July 2010, when the bitcoin appreciated from about $ 0.0008 to $ 10,000 or more per region per coin. The currency has seen several major rallies and accidents since then. However, with the introduction of so-called “stable” coins in US dollars or even gold, the instability of this cryptocurrency can now be controlled.

But as we explore this new crypto-based e-commerce tool as a way to control and use our assets, including our FIAT currencies, let’s first look at how banks have changed over the past 50 years.

Who remembers the good old check book? Before the advent of bank debit cards in 1987, checks were the primary means of transferring assets to other persons in commercial transactions. Then, with debit cards and ATMs, acquiring FIAT assets became much faster, as it was for online merchants.

The problem with banks has always been that most of us need at least 2 personal bank accounts (current և savings account) – one for each business we own. Also, transferring money “quickly” from your bank account to a foreign destination was like saying SWIFT.

The other issue was the expenses. Not only did we have to pay a regular service fee to each bank account, but we had to pay a significant fee for each transaction, and, of course, in very rare cases, we did not receive any valuable interest on our current amount. Account.

In addition to all that, Overnight Trading, every night, using expert financial traders (or, more recently, Artificial Intelligence (AI) trading systems), all OUR assets will be realized with trade-scale savings; banks: became the main meritorious of our assets, but not us. Look at the potential business of OVERNIGHT Trading.

So to sum up, banks not only charge a huge fee for storing or moving our assets using smart trading techniques, they also make huge profits from trading our money overnight, from which we see no benefit. .

The other point is that you trust your bank with all your assets.

As for Scotland Bank, which was the National Bank of Scotland and now owes money to Lloyds Banking Group, it was recently mentioned in a September press release that said:“Lloyds Bank asset fraud is the most serious financial scandal of modern times.”

Why not google that website and then decide for yourself?

So now let’s look at how the Crypto-based E-Commerce system works և how the benefits that banks enjoyed with OUR money can become a major source of profit for asset owners in the US.

On the 10thth: October 2020 Launches New Crypto-based e-commerce company FREEBAY.

In short, Swiss-based FreeBay is a company that incorporates its own Blockchain technology with its own SAFE Crypto Coin (based on V999 technology), enabling its members to transfer their FIAT assets to Gold Bullion, eliminating the need for any BANK need. .

V999 – digital gold with enhanced blockchain; digital sign secured with physical gold V999 Gold (V999) is a digital asset. Each token is provided with one tenth of the fine grams of gold stored in the vault. If you own a V999, you own the underlying physical gold that is stored in custody. In addition, FreeBay members can purchase packages that include powerful automated intelligence-based trading robots.

So now you can not only achieve complete independence from the standard BANK, but you can also trade, like Banks, your digital gold assets in the form of V999 crypto tokens on OVERNIGHT systems. Only now you, the owner of the asset, receive the rewards, not the Banks.

But there is one big advantage to buying V999 Tokens. How would you be? General The holder of the mark, so like banks, every time a V999 token is sold (that is, sold) to buy, say, bitcoin or any other cryptocurrency, a transaction fee is charged. Each time a transaction takes place, the general owner of the V999 mark receives a small percentage of that payment.

Note that when trading takes place, V999 Token is sold for, say, Bitcoin or any other cryptocurrency, a small percentage of the transaction fee is paid to the organization. GENERIC OWNER of that sign (that is, YOU). Because Freebay’s goal is to make the V999 Token one of the most sought after Crypto coins, even after your Token is sold to another trader because you still General owner of V999 Tokenwhen that mark is sold by another seller, You are the sole owner of the mark, which is paid to the Trade Commission.

This could not only create great Passive income for you, for life, but wishes for your generations, սովորական no ordinary bank that is not involved anywhere.

So the more V999 tokens you buy, get into circulation, the better your residual income, not only during your lifetime, but probably for your caregivers, can become a reality.

Interested enough to learn more? Then click here.

Which term should you choose to trade? Which is more profitable?

Most Forex traders have no idea why Forex prices are moving, making major mistakes in trading time frames. In this article, we will look at three popular time frames and see what is the best time to trade your trading strategy.

In the Forex markets, all the basic news of supply and demand will be shown in the price action, followed by the views of all traders, so let me divide the price action into 3 terms.

Long-term trends

The large currency trends, which last from a few weeks to many months, reflect the economic and political health of the country’s currency. These big foundations are slowly changing from expansion to contraction, which is why these trends have been going on for so long.

Intermediate term trends

Whether large fundamentals prevail in the long run, traders’ emotions can push prices up or down in the short run; they can be seen as intermediate trends, large trends that can be either mainstream or vice versa. These trends usually last from a few days to a week.

Short-term trend

This is an overnight transaction չէ it really is not a trend, it is just a random price action. In a day, prices can go anywhere, they go.

What is the best time to trade?

From the above, it is clear that long-term trading can give you the most profit with the least amount of work. All you have to do is follow the trend, keep it up, but following the long-term trend really only works for the patient, disciplined salesperson.

Mid-term trend trading can be very lucrative և requires less patience և discipline than long-term trend trading. You can earn money in two periods, և what you choose will simply depend on your personality.

I have not yet mentioned day trading, it’s the most popular trading term, but it does not give you a real chance of success. There is a big industry that sells useless robots and other so-called low-risk trading scalping strategies, but they do not make money and the day traders lose.

If you want to win in Forex Trading, do not make the mistake that most people make և trade short-term. Do more business in the long run, you will have opportunities on your own, you will be able to have a big second income.

Forex Trading Success – A Tale of Two Traders. one made a big profit, the other lost – why?

I once knew a 72-year-old woman who was a sheep farmer, hardly read the news, had no formal education, but she made a lot of money trading Forex, turning just $ 5,000 into more than $ 70,000 in just one year. On the other hand, I knew a guy in math who tried three times to make money in Forex Trading, deleted his account in one month, and lost about $ 16,000.

I told you the results, but if you only knew their profession and educational abilities, you would probably assume that the little old woman has no chance against a boy with a degree in mathematics. If you thought the boy had a chance to win, you should read the rest of this article. I will now explain what features are needed to win and why most traders lose money.

The loser:

The boy with a degree in mathematics approached the market with the thought that he was brilliant և he could win the market. He was smart, so he believed that it gave him the right to succeed, but soon he had a few losses (as all traders do), he hated making mistakes, so what did he do?

He refused to cut them, he left his losses, which is the main fault in Forex Trading, he was deleted. His ego forced him to lose, he believed that technology քը intelligence could win the market, և when he woke up to several consecutive losses, he could not control his emotions, և it led to his death.


The money-making lady was a simple, straightforward person who was highly disciplined in running her farm, so she took it into her own business. He was not the smartest in education, but he had common sense.

He knew he was going to make a loss, but he knew from his education that if he kept it small, he could acquire some trades that he could pursue to cover them up for a profit. If you learn the basics of Forex Trading, you will find that the best system you can use is primitive, բան the key to winning is modesty և discipline,’s why he made money.

Why You Can Win in Forex Trading

If you understand this article, you will find that the knowledge needed to win in Forex Trading is easy to learn, իրական the real key to your success is market respect and disciplined trading, FX successful trading is available to anyone if they learn the trade correctly We hope that this article will give you an idea of ​​the right way to trade in the world foreign exchange markets.

Business strategy budgets և implementations. availability of resources

To simplify this article, Strategy և Planning will be used in the same sense. Budgets and goals are interrelated, as is the implementation of a business strategy. The implementation of the business strategy is considered the final stage of the business strategy (prior to monitoring և control). It can be defined as the transformation of a strategy into organizational action through organizational structure և development, resource planning կառավարման strategic change management. ” The various components of its implementation have been successfully integrated.

Organizational structure of the definition ը The design aspect is related to the use of the organization’s human resources, mobilization և organization, which must be met through the use of the organization. և The design aspect is that most employers can leave the company if they are not motivated or given the right position to work for the organization, in other words, unused.

The next aspect of implementing a business strategy, resource planning, determines what resources should be created and which should be removed. It is about identifying the resources needed, how those resources will be deployed, and creating the competencies needed to successfully implement control strategies. The configuration of these resources depends on the protection of unique resources, ie when the strategy depends on the specificity of certain resources, such as legal remedies, resource pooling (ie, mix of resources to create competence), business process re-engineering (ie creating dynamic improvement, performance). by learning և by constantly improving to improve abilities. One of the many problems is the conflict that arises between the departments over the distribution of funds, especially when money is involved in the implementation of business strategy.

Strategic change management is the next component in the implementation phase. This change involves a gradual change that is simply based on the organization’s skills, routine և beliefs to make the change effective, և a transformation change that requires the organization to change its paradigm over time.

When building a strategic management system, the budgeting process should be linked to the business strategy. Therefore, at the beginning of the budgeting process, the budget objectives և organizational goals for the next budgeting period are set by the budget directors whose primary task is to create a core budget that combines the business units և the operating period budgets. From the budgets of the period, the budget director builds the main budget. It is then adjusted to calculate the shareholders’ estimated value, which in turn serves as a test of the corporate strategy. This is the point at which strategic analysis can be tested. If strategic plans do not create shareholder value, they are taken through a strategy change cycle. When the main budget և, consequently, the strategic blueprints are completed, it is planned to use the budget ացնել to implement the strategy.

Achieving a sufficient budget is one of the main requirements for the effective implementation of business strategy. The question is, where do budgets and business strategies interact?

There is ample evidence of business strategy և plan failure, despite reasonable analysis. Someone has said that good planning can significantly reduce the risk of business failure.

The plan is to forecast future activities. It usually translates to a budget if it is quantified. Thus, for the coming period, the budget refers in monetary terms. It is defined as a financial or quantitative report prepared prior to a specific reporting period that contains the plans and policies to be implemented during that period.

In general, budgets are prepared in a systematic, systematic manner, usually following most organizations (although procedures may vary depending on the size, type, and leadership style of organizations).

Details report. Those responsible for budgeting should be aware of the company’s strategic plans (plans or goals) so that the budget can be worked out accordingly. This means that the long-term plans of the organization should be taken into account when compiling the budget.

The main factor of the budget, which limits the work of the organization. This is usually a sales demand. If an organization can not produce and sell more of its products because consumers do not accept that price, it limits the company’s demand. Management may not know the limiting factor, such as vehicle power, distribution, sales resources, until the budget is ready. This is the starting point for budget preparation. Once this factor is determined, it is planned to make the rest of the budget.

Preparation of sales budget. This is usually a core or primary budget based on sales forecasts, which is the basis for most other budgets, as it has been proven to be the core budget factor for most organizations. This leads to the preparation of budgets for the future. Finished stock, production, production resources, total costs, raw materials (stock), raw materials (purchase)

In case all the budgets are fully in line with each other, they are summarized in the main budget, which consists of the profit-loss account, the budget balance-monetary budget.

Cash budget is one of the most important planning tools that any organization can use. Its usefulness is felt when it shows that there is insufficient cash resources to finance planned operations. The cash budget can show four positions or scenarios that show management the potential problems that may arise so that management can avoid such problems.

The context of the position is one of the areas where the budget interacts with the implementation of the business strategy. For example, when the cash budget shows a short-term surplus position, management is offered either short-term investments, early payment to creditors for discounts, or increased sales by increasing debtors երը shares; in the event of a short-term deficit, appropriate action is taken. to implement. should be taken by management, including increasing creditors, reducing debtors, and arranging overdrafts to finance the deficit. The other long-term cash surplus is solved by making long-term investments, organically expanding or acquiring or diversifying, among others: և The long-term deficit can be remedied by increasing long-term financing or reinvestment opportunities.

Budgets և goals (strategies) are clearly allocated to the areas և activities in the organization that are considered priorities. If potential goals are to be achieved, priority strategies are to be implemented, resources must be provided.

However, in inter-organizational environments, research reveals resource acquisition (ie, budgeting), collaborative interaction, and organizational strength as complex parts of implementation processes. Thus, the inter-organizational struggle for larger budgets also affects budget planning and strategy implementation. For example, where resources are limited ռազմ strategic opportunities may be limited. Because budget planning is usually annual, budgets often need to be different from current situational needs, especially in the last part of the budget period. That is why flexible budgets are designed to allow for changes in the level of activity that can result from adaptive changes in functional competition strategies.

It should be noted here that as the role of today’s financial managers moves rapidly up the strategic plane, the challenge becomes more difficult in light of the accelerating pace of change. This reality obsolete traditional approaches to corporate governance, such as 3-5 years of static annual planning և static budgets. To provide a useful financial insight, managers must sooner or later think of business strategy as an ongoing process of correction that is more like a real-world option than a projected cash flow statement.

Implementing a business strategy can be likened to a human body without a soul (budget). If there is no soul in the body, it is considered dead. By the same token, a budget is the soul (especially when implementing a new business strategy) for implementing a business strategy. Thus the two are connected են interconnected.

Blockchained web hosting

The recent dramatic rise in Bitcoin prices has once again sparked the imagination of many investors, but Blockchain technology is not just about money. In this article, we will look at how significant this revolutionary technology will be for traditional web hosting services.

The concept of cryptocurrency is not a rocket science. In fact, it is worse then worthless, it consumes time and resources but returns no sales. It does, however, need a secure, trustworthy environment in which it can operate, provided by Blockchain.

What is a blockchain? There are many misconceptions about this, but for the purposes of this article, we will simply define it as a spreadsheet. We are all familiar with Excel or Open Office spreadsheets, but Blockchain makes it so appealing how it spreads.

Like Torrent files, Blockchain is an equal network where you do not need to trust each other. Thanks to modern cryptography, trust is maintained not at the level of the host, but at the level of a single record.

Okay, now we understand the basics of the cryptocurrency revolution, but how can we ask if this is affecting web hosting services? In essence, with its simplest form, it will offer not only to sell your services in your local currency, but also in bitcoin and other cryptocurrencies.

But this is not the end of the revolution. Bitcoin և need e-wallets to operate other digital currencies և, therefore, there is a huge potential for traditional web hosting marketers. If you have the confidence of your customers եք to host their websites, why not host their e-service providers?

Each transaction in cryptocurrency is a de facto transaction between two electronic servers. Each exchange is stored in a wallet, և you can also և provide an interface for your customers to access it. This factor is key to fully understanding the impact Blockchain can have on your web hosting business.

That said, Blockchain is not just about money. The latest versions of its protocols also allow the parties to sign any horse agreement, whether it is a cable TV subscription or some other type of bill. They all need to be stored somewhere և there is room for web hosting companies to get involved.

Thus, the wallet is the key to making full use of the blockchain potential. Once you understand this, what should be your next steps?

Forex Trend Signals և Its Six Indications

Commercial systems that shout from the roofs how good they are, honestly, two kopecks. Many systems promise you the moon on wood, guaranteed. However, very often the reality is far from promised.

So when I come across a system that looks professional with underrated marketing, it catches my eye. Trend Signal has a well-established reputation in the business community, so I made it a priority to review software on behalf of my members.

Trend signals

The Trend Signal package offers six indicators that you can combine to evaluate potential trading. Each of these is created automatically, so you just need to figure out how best to trade them together. Indicators work in all periods և in all markets, provided there is sufficient liquidity (enough people to trade in the market). Here are 6 indicators.

1. Price envelopes. they work around the moving average of stocks or the Forex price. The most common price envelopes are Bollinger Bands or Keltner. The underlying logic is similar to the law of the average, which says that everything revolves around the average or “normal” state. Sometimes everything goes to extremes, և you get an activity that is much more than usual. When that happens, theoretically everything should start to normalize again. Trading envelopes revolve around the moving average of the upper and lower zones. These upper and lower belts act like stretch marks on a wrestling ring. Most of the price action will take place within the ring, but sometimes the price action becomes extreme, hitting the ropes. The ropes are elastic, so this extreme action is likely to result in a rapid return. When this happens, you can use the price envelopes to predict when the recall date will be. Like an American wrestler who runs on ropes, the harder he hits them, the faster he bounces. Trend Signal draws its price envelopes. The idea is to use them to spot points when a trend is likely to change or continue. Reversals of the trend to the bottom or top of the envelope offer the greatest potential for rewards, as they indicate that the price has reached an unstable level.

In the screenshot below, you can see the envelope at the top, which goes down at the top of the picture, moving the center around the center (ending at 589), the half between the two dotted.

2. Trend signal. This was the initial indicator of the software. There is a popular trading maxim that says “Trend is your friend”. Everything is fine, but how do you know when a new trend starts or an old one ends? Trending can be very lucrative, but entering too early or too late can be devastating to your financial health. Trend Signal helps you spot the trend with one easy gesture. When it goes from green to red, it signals that a change in trends is imminent. The trend signal is at the bottom of the chart, ranging from 1 to 100. The line is designed to represent the emotional state of the market. The line itself changes to green to represent buying pressure and red to sell pressure. The strategy is to receive signals when the trend signal goes from green to red and vice versa. Good signals occur below 30 և above 70,, best signals occur below 10 և above 90:. The idea is that when the trend signal reaches such a high level as 90, the market is already bought, ready to pull back. When the trend signal reaches a level like 10, the market is sold և ready to jump. Therefore, the reception of signals based on red from green or vice versa is more valid.

3. Key points. Trend Signal automatically draws horizontal lines, known as key points. These are often based on previous highs և to present possible future points that will change the trend. These key points can be very helpful in setting up stops or price targets. The price usually slips or hovers around these levels to make them incredibly useful.

4. Sniper rifles. These are the yellow circles on the chart that represent a significant potential trend reversal. They appear when the Trend Signal detects the following:

  • The key point is close
  • Trend signal turns green or red.
  • Reverse candlestick pattern.

Sniper rifles are relatively rare, but take up 60% of high-profit deals. The absence of a sniper rifle does not mean that the trend will not change.

5. Vector average. This is a short-term indicator of the trend և going from red to green և vice versa. The vector average is displayed with the price as the moving average. Green indicates: upward trend and red indicates a downtrend.

6. Step stop. This indicator will fall behind the price and will be adjusted depending on the severity of the trend. This stop is not perfect, but it is a very useful guide.

Product Differentiation Types: Horizontal vs. Vertical

Economic theory tells us that companies that sell the same product to the market will eventually find themselves in “perfect competition” – each with zero profit. Fortunately, this particular theory (like most others) offers us a starting point so that we can better understand reality.

Using our example of two ice cream vendors on the beach, adhering to economic theory, the vendors would be physically located next to each other in the middle of the beach, they would sell the same ice cream for the same price. No one dares to try to sell their product at a higher price than their competitor, the “gentlemen’s agreement” will be short on keeping both prices high but equal. The temptation to gain more market share reigns, “of course, one of the sellers starts the race down,” lowering its price slightly. We know how it ends.

The reality, of course, is that companies make a profit, and that’s one of the ways to achieve that Product version:.

Assumptions, which are set as part of the theoretical scenario, give way, և the market opens. For example, sellers would not sell the same ice cream because different consumers have different tastes. There is also imperfect market transparency, which means that some consumers will only know the prices of one of the sellers. Other assumptions are also made, և each plays its part in the market response.
algorand price
Product differentiation is beneficial if consumer preferences are heterogeneous. Factors such as specifications (cell phones), durability (shoes), resale value (real estate), taste / image (cars), location (gas stations or ice cream vendors) և time (flights) help consumers decide which is: the choice is the best for them. Ultimately, customers determine the value of YOUR product. Not sometimes. All the time.

The product can be distinguished in two lines.

  • Horizontal version – Given the equal prices, some consumers would choose product “A” and others would choose product “B”.
  • Vertical version – At equal prices, EVERY consumer will choose product “A” instead of product “B”.

Going back to the beach (who does not like how it sounds), we can find an ice cream vendor who leaves in the middle. This allows it to increase its price as it is more suitable for people on one end. Seeing this, the second ice cream vendor follows the example, a little away from the middle, only in the opposite direction. This example of “horizontal differentiation” allows him to increase his prices. Every seller who now sells his product at a higher price than before, earns more profit. Supporting Factors That Positively Affect Price և Profit In this example of horizontal differentiation.

  • distance of sellers from each other
  • the magnitude of the consumer inconvenience due to the passage of a certain distance
  • Number of consumers on the beach

Using the vertical differentiation element, let’s assume that one vendor sells premium ice cream and another sells low quality ice cream. If the prices were the same, all consumers would choose a seller with a premium brand. Knowing this, the seller of low-quality ice cream lowers his price. Assuming his costs are also lower, he can still make a profit, even at lower prices. The first seller can increase its prices, considering that its target market will pay more for a high-quality product. And so it goes, the lower end can further reduce the quality of their products (և costs), and the higher end can grow as much as their customer base will allow. The contributing factors that positively affect prices և profit in this Vertical Differentiation example are as follows:

  • the difference in product quality
  • the degree of heterogeneity in terms of consumers’ willingness to pay

The bottom line,: we see it all the time, is that companies that offer lower quality products can make big profits, just like companies that offer higher quality products.

Healthy exercise is for manufacturers to understand whether they can be more profitable through horizontal product differentiation or vertical product differentiation. There is a lot of real potential for even greater profit.
If you would like to discuss in more detail how this approach will benefit YOUR Company, please contact Brand performance: today!

Where to delegate your 2022 marketing budget

4 Basic Business Marketing Budget Tips
I know, I know. We have not even reached Halloween yet, not to mention the holidays. But stay with me. Because if you’re an entrepreneur, now is the time to start thinking about your business goals for 2022.

Business goals start with marketing. And marketing starts with a plan. Start planning early, և you will put yourself ahead of your competitors, so you will be ready for 2022.

Having the right marketing plan can build or break your business (I know, I’ve seen it with two horses): Here are my top 4 tips for delegating your marketing tools to 2022.

4 Business Marketing Budget Tips for 2022

# 1: Set your budget
First things first have marketing budget? If not, put one (pronto!). It’s quite difficult to build a successful business if you do not have the money to spend on that business.

Set a budget that you think will give you enough money to grow your business. And do not worry. Your marketing budget can be a small side. it all depends on where you are with your business, արագ how fast: how much you want to expand.

# 2. Improve yourself
No matter where you are in your business. There is always more you can learn. So first plan to invest some of your 2022 marketing budget in your own education և experience. Update your professional growth և Expand your knowledge base to grow the way your business is.

For example, in my own business we are engaged in branding, graphic design, online marketing, custom web development, etc., our field is constantly changing. So I have to constantly learn new skills as I update the skills I already have. Every year I take classes, read books, try to learn as much as I can so that I can share that experience with my clients.

Think about what you can learn in your field, no matter what it is. By improving your experience, you also և improve your business և its growth potential.

Invest some of your budget, because the more expert you are in your field, the more you will shine above your competitors.

# 3. Attend live events
Another thing to consider in 2022 is participating in live events related to your business.

These are great ways to not only learn from speakers but also to meet new people working in your field.

You will meet wonderful people, hand out postcards, make new connections while learning from industry professionals, and conduct critical market research.

Of course, the epidemic has changed the living events a little. Many events have appeared online, which can be a good thing as you can now access much more relevant events without having to travel.

However, try to find relevant conversational events in your area. As long as it is done safely, meeting people in “real life” can be incredibly powerful.

So spend a portion of your marketing budget և try to attend at least one event in 2022. I always have a great time at networking events, I meet a lot of interesting people who help me grow.

# 4. Business Marketing
After all, we have on-site marketing. This is your SEO, your social media, your social media advertising, your search engine advertising և your content marketing.

This is an area where many entrepreneurs are stuck because they think they can learn to do it themselves. Believe me, it is unrealistic at best.

Trying to become a marketing expert will waste your time without any results. It takes years to become a marketing sector. It’s better to spend all your time focusing on what you do as a business.

I know the courses you see appearing in your news feeds are tempting. They make it so easy. But many do not even finish them.

So if you are looking for an online course to learn something fast, keep in mind that only 10% of those who start an online course actually finish it. And those who graduate rarely get anything valuable.

Instead, divert your thinking to good things in life, such as your 2022 marketing budget. Just make sure they really are are: expert! A reputable source abroad, such as an established online marketing company. You can also benefit from working with a consultant. Just be sure to check them thoroughly.

Then, when you have done your research, you have found a good fit, trust their experience, experience, and let them guide you. It will probably take some time for them to understand your branding և messages, but then let them shine (remembering that organic marketing takes time).

Here’s the success of your business in 2022!


Proof of Value in Recruitment – Basic Recruitment Strategies և Staff Measurements

Do your employers know how much you value them? Do they know how much more value your staff offers to your competitors? How do they know the strategic value of your company?

Measuring the impact of your efforts on your employer’s bottom line is one of the most reliable ways for recruiters to gain the respect of their true strategic business partners. Quantifying your value shows your strategic value, especially at the executive level, where important decisions are made. Accurate, consistent measurement allows you to set goals, chart your progress, and improve your processes to achieve better results. Despite all the strategic advantages of measuring your collection value, many recruiters are not involved in this important activity. There are many basic measurements involved in recruitment. We will focus on some key metrics that can help you show your value as a staffing agency to your employers.

The message you want to convey to your employers with these measurements is this You help them find qualified candidates with a fast and cost-effective way. The goal is to show the employer that you can provide better staffing services than your competitors, and maybe even better than they do the employer. While this may sound scary, here are some simple steps you can take to begin the process of preparation for mediation.

Rental quality:

In today’s battle for talent, you can show the employer that you are not only putting bodies in place, but also putting qualified candidates in their organization. Rental quality is one of the simplest measurements of the quality of your candidates. This measurement can be obtained from surveys, screening rates, and admission rates.

Screening ratios can show the quality of the candidates you send to the hiring manager. This ratio can be determined by looking at the number of interviews given for each application submitted. The goal is to prove that you have better candidates based on your numbers

It: offer և acceptance rates can he talk about quality? The purpose of this measurement is to show the quality of your candidates based on the number of job offers or admissions for each completed application or job interview. For example, suppose an employer interviewed 10 of your candidates, of which the employer offered 6 jobs. In this case, your bid rate is 60%. Now suppose that without your help, using the same definition above, the employer’s bid rate is 20%. You now have convincing evidence that your employer is getting better candidates with your help. Using bid և acceptance rates is a simple way to show your client the quality of your candidates.

Typical: the quality of rental inquiries The hiring manager will be asked key questions about their new job. These questions may relate to the quality of your candidate’s work, the process, and so on. The most important question in this type of survey will be to assess the overall satisfaction of the hiring manager with this hiring decision. An example of a possible question would be “Will you hire a candidate again?” There are many online surveying tools out there today that can make it very cost effective.

The purpose of the above quality rental measure is to provide your employer with tangible measurements to prove that you provide qualified candidates. When developing these metrics, it would be ideal if you could match your metrics to your customer’s metrics to facilitate comparison և metrics. The goal is to show the employer that you are providing quality candidates, perhaps even better than they can find. How powerful would it be for you if 90% of your client managers hired your candidates again, while only 70% would hire those who succeeded without you?

It’s time to dump her In the business world, speed is the key to success. The purpose of measuring vacancy is to show your response to your employer’s employment needs. The time it takes to fill a vacancy for an individual collector says a lot about its market և customer գիտ knowledge, sources և verification capabilities և processes. Filling in the blanks quickly can save your client more than just time. Vacancies for employers can mean lost income, opportunities, productivity, and so on.

Vacancy time can be measured between the day your client’s request is received and your candidate is accepted. Make sure the start: and end dates you choose in this measurement do not include factors beyond your control. Therefore, the start and end dates you choose will depend on exactly what you want to measure. For example, some HR professionals use the employee’s first working day as the end point of their measurement. For recruiting companies, this end point may not work as well as it involves project start dates և settling processes that may be beyond your accountability.

The cost of one rent

Which company in today’s business environment is unaware of the costs? The cost of one rent is simply the total cost of renting a resource divided by the total number of tenants. Here you just want to show your employer the cost-effectiveness of using your staff services on their own merits or compared to your competitors.


While the numbers can never reflect the value of a large recruiter և and / or staff company, it can help you show your value և competitive difference to employers using your service. These staffing criteria have a better chance of seeing at the executive level where they have little or no opportunity to see first-hand the qualified candidates you provide who are becoming the lifeblood of their organization. Thus, by showing that you are providing quality candidates with a cost-effective egg, you will be one step ahead of your lip service քայլ one step ahead of your competitors.

Consolidation in the Software Industry is Hardly New: Obsess About It or Risk Losing it All

Some analysts credit [Larry] Ellison with anticipating the consolidation in the enterprise software industry and leading the charge. Ellison ‘called a major shift in an entire market, which was impressive.’(1)

Anticipating consolidation? Calling a major shift? Didn’t Microsoft start as a PC operating system vendor in 1975? In the eighties they owned the desktop, today they’re across the enterprise. Computer Associates began with a sort program in 1976. Now its product suite offers one-stop shopping for managing the enterprise. And in 1973 SAP was selling an accounting package in Germany. Today its software automates the global enterprise from the shop floor to order fulfillment. Isn’t predicting consolidation in the software industry about as prescient as predicting that the sun is going to rise in the morning?

Consolidation is common in many industries, but three factors make the phenomenon of consolidation in the software industries, (FN 2) an ongoing repeatable event. The first factor is the natural evolution of software products and industries. New software industries start by delivering solutions to niche markets. This is, however, only the evolutionary starting point. Every industry has finite growth, and niche opportunities reach their limit quickly. Once the confines are actualized, a company, to continue growing, must expand their product’s capabilities by reaching into another industry to consolidate/converge additional functionality.

The second factor is software to software interconnectivity. Interconnectivity makes it so simple to converge products from one software industry to the next, it encourages consolidation. Open systems, service oriented architectures, programming interfaces and programming languages were created to facilitate the interconnection of diverse software products, making the process of expanding growth-promising functionality by consolidating products relatively simple.

The third factor: high-margin products and receptive investors, makes other industries envious of software. Margins often create huge war chests, and aggressive investors can create bank vaults that offer ready financing for acquisition-led consolidation strategies that promise opportunities for growth. Consolidation, though, is not always accomplished via acquisition. New capabilities can be built internally. The problem with this approach is that most companies find building paths into new industries difficult. It does require research, resources and focused execution. It also takes time. Many companies, failing to embrace that software lifecycles are time-compressed by intense competition and advances in technology, are caught off-guard by how quickly their industry becomes saturated.

Then there is the problem of competition for internal resources. Software companies are faced with non-stop feedback from demanding customers that have an unquenchable thirst for simplifying the complexities of information technology. And all of us know that the squeaky wheel gets the grease. This variety of challenges leaves companies without sufficient time to “build” a path, making the buy option very attractive. Buying though, is attractive in its own right because it delivers instant gratification and one-upmanship. Of course, well-heeled competitors in an effort to close the competitive gap can take the similarly expeditious buy route and the process of industry consolidation is now on a fast track.

Natural evolution, interconnectivity, available financing, and customer and competitive pressures have been fueling software consolidation for decades and there is no end in sight. Its an ongoing scenario of kill or be killed. Software companies that don’t keep a current strategy for consolidating or being consolidated face extinction.

The machination of consolidation in the software industries plays out like an ongoing game of little fish, big fish. And somewhere there’s always a hungrier bigger fish (or one that wants to be bigger), who is a looming consolidator. As an industry competitor in the ongoing game of consolidation there are four possible roles that can be played: consolidatee or little fish, consolidator or big fish, niche player or puffer fish (a fish with limited appeal), and odd-man out or the floating dead fish. Companies responsibly playing any of the first three roles will select viable competitive positions for their respective roles; the fourth, and the most commonly played role of the dead fish does not.

The selection, though, of a viable competitive position is not a solitary event; it is something that has to be continuously updated as an industry progresses through its lifecycle. This is because both the nature of an industry and the practicality of any competitive position are continually changing. In the introductory phase of an industry’s lifecycle there could be a thousand viable positions. By the time the mature phase rolls around, (1) the number of viable positions will be amalgamated into a few based on superior functionality, price or markets served, and (2) an industry once focused on solving problem X is now resolving A through X.

This implies that the path from the introductory to the mature phase will be strewn with carnage, but there will also be some long-term healthy niche survivors and some big winners. The prospects for being victorious will be greatly improved with an understanding of the relationships between lifecycle phases, competitive positioning and consolidation.

An industry’s introductory phase. In the introductory phase, an industry’s early entrants lead a life of competitive luxury. Competitors are few and far between, small in size and often unsophisticated business-wise. The customers are the early-adopter types who have few expectations beyond some rudimentary solution. This leads to a situation where there can be many probable (a subset of possible) competitive positions satisfying niche needs, most of which are too small to represent viable business models. See Figure 1. (Figures did not copy correctly. Go to [http://www.sandpiperinnovationpartners.com] and select the articles page to download a copy of this article with figures.)

The various positions in the introductory phase may be more or less “equal” at this point, but this equality does not pertain to future value. Some positions will be:

(1) more appealing to consolidatees because they cater to the likely interests of future consolidators;

(2) better for building a path of continuous growth that could lead to a superior exit opportunity or a dominant competitive position and to assuming the role of a future consolidator; or

(3) superior for building a lasting profitable niche position.

In order to understand which competitive positions are best suited to achieving any one of these three outcomes, it’s necessary to identify who the future consolidators are likely to be along with their probable motivations. The future consolidators (FC) will come from two sources: (1) current and (2) prospective competitors (PCs).

Deciding which of the current competitors are candidates for FCs may not be easy because the companies in the introductory phase are often small with limited budgets and resources. However, those companies who are led by industry experienced managers with vision, who have gained early market and technology leadership, and who have sufficient access to funds are reasonable bets. The PCs, on the other hand, may be easier to spot. They’re established companies who view participating in this industry as strategically sensible, under one condition–the goodness of the industry’s opportunity must be validated. Until validation occurs PCs sit on the sidelines actively or passively tracking an industry’s prospects.

Once the future consolidators have been identified, the next step is to decide which positions these companies are likely to stake out. Once this has been thoughtfully estimated in a process that requires analyzing each FC’s possible or known product and market strategies, the information is available for the current competitors to plan the positions of their products to be an attractive consolidatee, a durable niche player targeting a position the consolidators will probably shun, or a future consolidator who now has a fair idea of how to build a defensible position.

An industry’s early growth phase. In the early growth phase life takes on a decidedly different flavor. With the industry past its validation phase, the smell of money brings competitors out of the woodwork. One of the most formidable groups are the prospective competitors, many who are now prepared to shed their prospective qualifier and make a grand entrance by acquiring a suitable competitor. PCs often have complementary products, deep pockets, big customer bases, established channels, professional service organizations, and recognized brands. Armed with these advantages, these latecomers will substantively raise the competitive bar. This process of elevating the threshold may lead to redefining the industry and will redefine what constitutes a viable competitive position (See Figure 2), and it will alter the profile of the target customer. Gone are the days when customers were few in number and happy to pay a premium for a little piece of desirable functionality. Instead, customers are increasingly numerous, and demanding more functionality. All of the changes lay the groundwork for the first wave of consolidation.

All competitors, at this point, must re-evaluate the viability and strength of their current competitive positions relative to all other competitors, including any still looming PCs, in order to assess the goodness of their situation within the modified population of role-appropriate viable competitive positions. This updated appraisal should be used to strengthen or revise a competitor’s competitive position relative to their designated role. This is achieved by reinforcing the company’s product strategy on some element of functionality or price, and/or fortifying or augmenting markets served

Shakeout – the later growth phase. During the latter part of the growth phase competition for the growing number of increasingly demanding customers can become so intense that no one’s making money. This ignites a survival of the fittest shakeout, where the competitive bar is raised still higher. The fittest will have the strongest competitive positions on functionality and/or price and/or markets served. They’ll also have the financial resources to defend their positions against competitors aggressively pricing products without regard to cost, and interlopers with crafty marketing messages and costly campaigns that dupe customer into thinking that they have the superior position.

Consolidators are now working in overdrive to secure their place as a competitor with a dominant industry position. This means that consolidatees must be working overtime to see the fruition of their objective to be consolidated. Failure to do so could turn a little fish into a floating dead fish, because the consolidatee’s solution is now priced uncompetitively and/or available as a feature of a product holding a functionally superior position.

To the survivors, go the riches. Companies that survive the shakeout will hold clearly different positions (See Figure 3), that offer a promise for profitability, and they will enjoy a respite in ruthless price competition and costly hand-to-hand combat for customers. This though should not be viewed as an invitation to become complacent for two consequential reasons. First, the survivors, in anticipation of the inevitable flattening of growth that accompanies an industry’s mature phase, will need to be working diligently to determine the company’s next new product/industry in order to ensure continued growth. Second, survivors must support their positions against onlookers looking for openings that arise from arrogance or apathy and the actions of other survivors who will soon become frustrated by the leveling of growth and view one final round of consolidation as a means to buy revenue. Beware. Consolidation in this case is not a strategy for sustaining growth. You can consolidate mature A and B, but in the end you have mature AB, because the size of the world is constant. You can ask HP’s former CEO, Carly Fiorina, about the limits of consolidation as a growth strategy.

Conclusion. Only companies that can continually stake-out and restake-out competitive positions that are valued by the inevitable consolidators, or create and reinforce the position of consolidator, or target profitable niche markets will survive. You can’t avoid the underlying theme of consolidation that is constantly at work as software executives aggressively endeavor to execute strategies to secure an ongoing healthy existence, best the competition and deliver growth that will endear them to their shareholders.


1 Pimental, B. (May 6, 2005) San Francisco Chronicle.

2 The definition of an industry, as used here, is an adaptation from Michael Porter (Competitive Advantage, 1980, The Free Press, NY). It is the sum total of all companies offering products that solve a similar customer need (the direct and indirect competitors) and all other companies that exert influential forces on the success of the competitors. Defined in this way it is easy to see how the umbrella software industry is composed of many distinct software industries, and why search engine software does not compete with computer aided design software.

© 2005 Kathleen Brush, Sandpiperinnovationgroup.com